Samsung eyes XR market with imminent glasses reveal


Samsung is making ready its entrance into the prolonged actuality (XR) market with imminent plans to disclose its platform and AR glasses.

The South Korean tech big’s forthcoming gadget is anticipated to be considerably lighter and extra reasonably priced than Apple’s Imaginative and prescient Professional combined actuality headset. Sources counsel the AR glasses will weigh roughly 50g and sport a traditional glasses or sun shades design.

The gadget, anticipated to be revealed alongside the Galaxy S25 at its subsequent “Galaxy Unpacked” occasion, is anticipated to include superior options together with fee capabilities, gesture recognition, and AI-powered facial recognition expertise.

Samsung has been collaborating with Google and Qualcomm on this mission since February 2022, leveraging their experience in software program and {hardware} respectively.

For these that may’t look ahead to extra particulars, Samsung reportedly plans to introduce the XR platform for the AR glasses later this month—forward of the prototype’s public debut.

This timeframe aligns with feedback made by Roh Tae-moon, Head of Cellular eXperience at Samsung, through the Galaxy Z Fold 6 & Flip 6 Unpacked occasion in Paris this July, the place he confirmed plans to launch the XR platform inside the yr.

Business analysts predict the official product launch will happen in Q3 2025. As a part of its push into the XR market, Samsung is anticipated to strengthen its XR-related divisions via strategic recruitment and management appointments in an upcoming organisational restructure this week.

The timing seems opportune, as market analysis agency Omdia estimates the worldwide spatial computing market to succeed in $4.5 billion this yr, with projections suggesting it is going to surpass $10 billion by 2029, rising at a compound annual development fee (CAGR) of 18%.

Whereas unconfirmed, the subsequent Samsung Galaxy Unpacked occasion – the place it’s possible we’ll see the corporate’s AR glasses alongside the S25 collection – is anticipated to be held on twenty second January.

See additionally: Alibaba scales again metaverse efforts as hype fades

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