Outbound automation firm Unify AI Enterprise Corp. introduced at present that it has raised $40 million in new funding to remodel go-to-market operations right into a repeatable science.
The corporate goals to do this by integrating real-time purchaser alerts with automated outbound workflows to assist groups establish, interact and convert prospects extra successfully.
Based in 2023, Unify tackles a persistent problem in business-to-business progress: aligning outreach with purchaser intent and streamlining workflow execution. Its synthetic intelligence expertise leverages real-time intent alerts reminiscent of web site exercise, profile adjustments and engagement habits to repeatedly establish high-potential potential consumers and manage them into focused audiences.
Unify’s platform has what it calls “Performs,” automated, customizable workflows that mix prospect identification, knowledge enrichment, AI-driven analysis, message personalization and multi-channel outreach, together with e-mail, LinkedIn and telephone right into a unified sequence, all orchestrated mechanically but absolutely adaptable to every staff’s wants.
The corporate additionally presents embedded AI brokers that add one other layer of intelligence by autonomously researching prospects, producing customized outreach copy and pre-qualifying leads. The web result’s mentioned by Unify to drastically cut back guide labor and improve the effectiveness of campaigns.
Unify has seen robust progress, with income rising greater than eight occasions within the final yr. Notable Unifty clients embody Airwallex Pty. Ltd., Cursor Applied sciences Inc., Flock Security Inc., Perplexity AI Inc. and Collectively AI Inc.
“In at present’s extraordinarily aggressive gross sales setting, distribution has change into the barrier to success. Even nice merchandise can nonetheless fail to realize traction as a result of prospects are overwhelmed with noise: fixed outreach throughout e-mail, social media, search and extra. The established order for progress doesn’t work anymore,” explains Austin Hughes, the corporate’s co-founder and chief govt officer. “We consider progress must be a science, not an artwork. Unify turns progress right into a repeatable, scalable movement, combining real-time intent alerts with AI brokers to run highly effective workflows that scale artistic gross sales techniques.”
Battery Ventures LP led the Collection B spherical, with the OpenAI Startup Fund, Thrive Capital Administration, Emergence Capital Companions, Summary Ventures, The Cannon Undertaking and Capital49 additionally taking part. As a part of the deal, Battery Basic Associate Dharmesh Thakker has joined Unify’s board.
“Unify’s strategy represents the subsequent evolution in go-to-market expertise,” Thakker mentioned in a press release. “The Unify staff has constructed an revolutionary AI platform that uncovers and prioritizes alerts buried deep in disconnected programs, facilitating focused outreach with related, customized messages.”
Picture: Unify
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