Indian telecom operator Bharti Airtel seems to have began providing Apple Music subscription to its pay as you go customers as a part of its content material bundling technique, giving them entry to ad-free music. This follows Airtel’s partnership with Apple, introduced in August 2024, geared toward bringing premium leisure to Airtel prospects in India with unique gives for Apple TV+ and Apple Music.
Additionally Learn: Bharti Airtel Affords Free Perplexity Professional AI Subscription to All Prospects
Earlier Airtel-Apple Partnership
In February 2025, Airtel launched Apple Music and Apple TV+ advantages for its Wi-Fi and postpaid prospects. Now, it appears the corporate has begun extending Apple Music to pay as you go customers as effectively. Whereas there was no official announcement, the Apple Music subscription supply appeared on the Airtel Thanks app, stating: “Get Apple Music at no additional value for as much as 6 months.”
Apple Music Involves Airtel Pay as you go
Pay as you go prospects can declare this subscription. Eligible prospects will obtain as much as six months of free Apple Music, after which Rs 119 per thirty days will likely be charged to their chosen cost methodology. Though the eligibility standards should not but clear, customers can test their Airtel Thanks app for availability. Curiously, the profit was accessible on a non-Limitless 5G plan.
Airtel Perplexity Partnership
In July 2025, Airtel additionally introduced a partnership with Perplexity AI to offer all subscribers complimentary entry to Perplexity Professional — a plan valued at Rs 17,000 yearly — which incorporates superior mannequin entry, file uploads, picture technology, and different premium options.
Airtel’s Content material Technique
Throughout the current Q1 FY26 earnings name, Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel Restricted, highlighted the corporate’s content material technique: “On content material, we’ve got a slate of probably the most compelling content material overlaying 25 OTT apps in India throughout the Xstream platform. We’ve a partnership with Amazon, we’ve got a partnership with Disney, we’ve got a partnership with Netflix, we’ve got a partnership with Zee and we’re solely out there on Apple. A second instance is our partnership with Google that enables us to supply complimentary Cloud storage to our broadband prospects. And the final instance is our breakthrough partnership with Perplexity that empowers our prospects with progressive know-how and leading edge AI capabilities. We’re seeing robust buyer engagement inside a couple of days of the launch and have already climbed to over 5 million and rising on daily basis.”
Soumen Ray, Chief Monetary Officer (India and South Asia) of Bharti Airtel Restricted and Non-Government Director of Bharti Hexacom Restricted, additional defined the rationale behind these partnerships: “Why did we deliver Perplexity? This can be a instrument which was lauded globally and we felt if we deliver it to our prospects, our prospects will really feel that we’re not simply offering them a mobility service. We’re additionally attempting to make their life higher by giving them a possibility to expertise a few of these issues, whether or not it’s Google Cloud storage or having Perplexity.”
He added: “Equally, we’ve got some prolonged tie-ups with among the OTT gamers, which is simply unique to us. We attempt to deliver them on board and provides that have to folks. So the entire concept is that apart from pure mobility or residence providers, can we deliver one thing additional to the shoppers which they see worth, introduce them, after which they’ll consider whether or not they need to commercially proceed it or not.”
Additionally Learn: Airtel Pay as you go Plans July 2025: Full Record of Packs, Validity, and Advantages
Airtel Revises Rs 361 Information Pack
Airtel has revised its present Rs 361 bulk knowledge pack. The pack has undergone a number of iterations, and the newest revision extends its profit validity from 30 days to 90 days. Beforehand, the pack provided 50GB of information for 30 days. Now, prospects can take pleasure in the identical 50GB profit over a interval of 90 days, providing extra flexibility in utilization. After the quota is exhausted, knowledge will likely be charged at Rs 0.50 per MB.
