A brand new breed of industry-leading firm is taking form — Frontier Companies. These organizations mix human ambition with AI-powered expertise to reshape how innovation is scaled, work is orchestrated and worth is created. They’re accelerating AI transformation to complement worker experiences, reinvent buyer engagement, reshape enterprise processes and unlock creativity and innovation.
To empower prospects in changing into Frontier, we’re excited to announce the launch of the reimagined Microsoft Market, your trusted supply for cloud options, AI apps and brokers. This additional realizes Market as an extension of the Microsoft Cloud, the place we collaborate with our companion ecosystem to carry their improvements to our prospects globally. By providing a complete catalog throughout cloud options and industries, Microsoft Market accelerates the trail to changing into a Frontier Agency. With at this time’s announcement, we’re excited to share:
- The brand new Microsoft Market, a single vacation spot to search out, attempt, purchase and deploy cloud options, AI apps and brokers. Azure Market and Microsoft AppSource at the moment are unified to simplify cloud and AI administration. Obtainable at this time within the US and coming quickly to prospects worldwide.
- Tens of 1000’s of cloud and {industry} options within the Market catalog throughout a breadth of classes starting from information and analytics to productiveness and collaboration, along with industry-specific choices.
- Over 3,000 AI apps and brokers are newly accessible instantly on Market and in Microsoft merchandise — from Azure AI Foundry to Microsoft 365 Copilot — with speedy provisioning inside your Microsoft atmosphere via {industry} requirements like Mannequin Context Protocol (MCP).
- Market integrations with Microsoft’s channel ecosystem, empowering you to purchase the place and the way you need — whether or not out of your cloud service supplier (CSP) or counting on a trusted companion to acquire cloud and AI options in your behalf.
AI apps and brokers for each use case
Microsoft Market offers you entry to 1000’s of AI apps and brokers from our wealthy companion ecosystem designed to automate duties, speed up decision-making and unlock worth throughout what you are promoting. With a brand new AI Apps and Brokers class, you may simply and confidently discover AI options that combine along with your group’s current Microsoft merchandise.
“With Microsoft Market, we decreased configuration time of AI apps from almost 20 minutes to simply 1 minute per occasion. That effectivity increase has translated into elevated productiveness and decrease working prices. Market is a strategic channel for Siemens, the place we’ve seen an 8X enhance in buyer adoption. It’s a robust platform for scaling either side of our enterprise.”
— Jeff Zobrist, VP International Companion Ecosystem and Go To Market |
Siemens Digital Industries Software program
Particular thanks to those companions who’re launching new AI choices in Microsoft Market at this time:
Complete catalog throughout cloud options and industries
Microsoft Market affords options throughout dozens of classes starting from information and analytics to productiveness and collaboration, along with industry-specific choices. Microsoft Market is a seamless extension of the Microsoft Cloud, uniting options built-in with Azure, Microsoft 365, Dynamics 365, Energy Platform, Microsoft Safety and extra.
“The Microsoft Market, particularly, helps us steadiness innovation with confidence by giving us entry to trusted options that combine seamlessly with our Azure atmosphere — finally enabling us to maneuver quicker whereas staying true to our 5 Rules.”
— Matthew Hillegass, Business Director – Infrastructure & Info Safety |
Mars Inc.
For organizations with a Microsoft Azure Consumption Dedication, 100% of your buy for any of the 1000’s of Azure profit eligible options accessible on Market proceed to depend towards your dedication. This helps you spend smarter to maximise your cloud and AI investments.
Built-in expertise from discovery to deployment
Contextually related cloud options, AI apps and brokers constructed by our companions are additionally accessible instantly inside Microsoft merchandise — offering customers, builders and IT practitioners with accredited options within the circulation of labor. For instance, Agent Retailer contains Copilot brokers throughout the Microsoft 365 Copilot expertise. The identical applies for apps in Microsoft Groups, fashions and instruments in Azure AI Foundry and future experiences together with MCP servers.
By integrating choices from Market instantly into the Microsoft Cloud, IT is provided with administration and management instruments that allow each innovation and governance. Once you purchase a Copilot agent or an app working on Azure from Microsoft Market, it’s provisioned and distributed to staff members aligned to your safety and governance requirements.
Powering companion progress
For our companions, Microsoft Market sits on the middle of how we work collectively. We’re constantly increasing its capabilities to assist our companions drive progress — whether or not meaning scaling via digital gross sales, deepening channel partnerships or touchdown transformative offers.
We’ve invested in multiparty personal affords, CSP integration and CSP personal affords to attach software program improvement firms and channel companions on Market, creating extra full options to deal with prospects’ wants. At present, we’re excited to share that valued companions together with Arrow, Crayon, Ingram Micro, Pax8 and TD SYNNEX are integrating Microsoft Market into their marketplaces, additional extending buyer attain.
Moreover, a brand new Market functionality referred to as resale enabled affords is now in personal preview. This empowers software program firms to authorize their channel companions to promote on their behalf via personal affords — unlocking new routes to market.
“We’re extremely excited concerning the path ahead with Microsoft. This integration with the Market catalog is only the start — we see limitless potential to co-innovate and assist prospects navigate their AI-first transformation with confidence.”
— Melissa Mulholland, Co-CEO | SoftwareOne and Crayon
Nicole Dezen, Chief Companion Officer and Company Vice President, International Channel Companion Gross sales at Microsoft, shares extra particulars concerning the companion alternative with Microsoft Market in her weblog.
Turning into Frontier with Microsoft Market
Whether or not you’re looking for to speed up innovation, empower your groups with AI or unlock new worth via trusted companions, Microsoft Market brings collectively the options, experience and ecosystem to satisfy what you are promoting wants. Discover the brand new Microsoft Market. 1000’s of options. Thousands and thousands of consumers. One Market.
Alysa Taylor is the Chief Advertising and marketing Officer for Business Cloud and AI at Microsoft, main groups that allow digital and AI transformation for organizations of all sizes throughout the globe. She is on the forefront of serving to organizations around the globe harness digital and AI innovation to rework how they function and develop.
NOTE
Supply: Work Development Index Annual Report, 2025: The yr the Frontier Agency is born, April 23, 2025
