Epic Video games has claimed that Apple’s revised set up course of for third-party app marketplaces within the EU demonstrates that the corporate was intentionally undermining competitors by means of “misleading design.”
In a weblog publish printed Wednesday, the Fortnite developer revealed that consumer drop-offs throughout Epic Video games Retailer installations plummeted from 65% to 25% after Apple streamlined the method in iOS 18.6. Apple lowered the set up stream from 15 steps to 6 and eradicated what Epic referred to as “scare screens” that warned customers about potential risks of putting in apps outdoors the App Retailer.
“For the primary time, we’re beginning to see iOS customers set up the Epic Video games Retailer with a hit charge approaching Home windows customers and Apple’s personal Mac customers,” Epic mentioned.
The modifications got here after the European Fee raised issues in April that Apple made it “overly burdensome and complicated” for customers to put in different app distribution channels below the Digital Markets Act.
Picture: Epic
Regardless of the enhancements, Epic mentioned Apple’s insurance policies stay anti-competitive, citing “junk charges” such because the Core Know-how Payment, “discriminatory insurance policies” towards builders who help competing shops, and an approval and notarization course of that “dictate[s] product design choices to competing app builders and retailer builders.”
Epic additionally criticized Google’s 12-step set up course of on Android, which stays in place, claiming it sabotages Epic Video games Retailer installations greater than 50% of the time.
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