Innovation highlight: How 3 clients are driving change with migration to Azure SQL


Organizations are beneath fixed strain to modernize their property. Legacy infrastructure, guide processes, and growing knowledge volumes in silos make it tougher to ship the efficiency, safety, and agility that immediately’s enterprise panorama calls for to maintain tempo with the aggressive pressures.

Proceed studying to find out about how three organizations—Thomson Reuters, Hexure, and CallRevu—every jumpstarted their transformation with migration of their on-premises workloads to Microsoft Azure. Because of this, organizations had been in a position to enhance operational effectivity and speed up AI-powered innovation. Their tales reveal how absolutely managed platform-as-a-service options like Microsoft Azure SQL Managed Occasion helps organizations transfer from legacy constraints to a scalable and safe AI-ready basis able to energy future prospects.

Modernization at scale: Thomson Reuters  

For Thomson Reuters, one of many world’s most trusted suppliers of tax and accounting options, modernization was much less of an choice and extra of a necessity. Supporting over 7,000 corporations and 70,000 customers in the course of the peak of tax season required an infrastructure that was each strong and scalable. The corporate beforehand hosted greater than 18,000 databases and over 500 terabytes of knowledge on third-party servers, an method that got here with excessive prices, operational complexity, and challenges scaling to satisfy seasonal demand.  

By migrating this huge property into Azure SQL Managed Occasion from one other cloud internet hosting surroundings, Thomson Reuters achieved modernization at scale. With applications like Microsoft Azure Migrate to help each step of the migration journey, and automation instruments like PowerShell and Azure Useful resource Supervisor templates, they had been in a position to streamline deployments and preserve efficiency whereas minimizing disruptions. Azure’s absolutely managed platform allowed Thomson Reuters to streamline database administration and automatic key duties like backups and updates. Because of this, their groups might concentrate on delivering worth to clients slightly than managing infrastructure. Azure Digital Desktop along with Home windows 11 facilitated entry to tax preparation functions, decreasing complexity and prices.  

The advantages had been quick and vital. Thomson Reuters gained: 

  • Constant efficiency throughout seasonal peaks.
  • Improved resiliency.
  • Diminished help overhead.
  • Optimized prices throughout licensing and infrastructure.  

Thomson Reuters now has a basis for continued development and the pliability to scale its providers as demand requires.

Operational effectivity and efficiency: Hexure  

Whereas Thomson Reuters’ story highlights scale, Hexure’s migration reveals the operational effectivity positive aspects that come from transferring to a completely managed platform with Azure SQL Managed Occasion and Microsoft Azure App Service. Hexure offers digital options for insurance coverage and monetary providers firms—managing delicate buyer data throughout many databases and functions.  

The corporate confronted challenges with getting old infrastructure that slowed down crucial processes and demanded heavy guide intervention. Provisioning new buyer cases, managing backups, and dealing with failovers was time-intensive. Processing delays made it tougher to serve shoppers with the pace and reliability clients anticipate.  

Migrating to Azure SQL Managed Occasion modified that equation. Hexure minimize processing occasions by as much as 97%, remodeling in a single day batch jobs into near-instant operations. Migration occasions had been decreased by greater than 80% due to built-in compatibility and automation. With Microsoft Azure Key Vault, Hexure might higher handle cybersecurity and safety of their knowledge. Options like point-in-time restore, automated backups, and geo-replication not solely boosted resilience but additionally ensured compliance with business laws.  

Equally necessary, the transfer allowed Hexure to:  

  • Onboard new clients in minutes versus hours.
  • Ship quicker transport cycles for options and platform enhancements.
  • Cut back administration of infrastructure—together with servers.

With migration, Hexure might now concentrate on innovation and customer support. For an business the place belief and responsiveness are crucial, this operational leap ahead instantly interprets into stronger consumer relationships.

Innovation with AI and insights: CallRevu  

CallRevu’s story illustrates the subsequent frontier: innovation. CallRevu helps automotive dealerships enhance lead conversion, follow-up, and buyer expertise by analyzing telephone calls throughout greater than 5,000 places. Dealing with this quantity of conversational knowledge requires not solely superior analytics, however scalable platform. 

With a completely managed resolution constructed on Azure SQL Managed Occasion, Microsoft Azure Kubernetes Service along with Microsoft Azure AI providers, CallRevu created a platform that goes past storing and managing knowledge. It ensures dependable, scalable efficiency for name knowledge and transcriptions, whereas providers like Microsoft Azure OpenAI for real-time summaries and insights. This integration permits CallRevu to floor actionable insights in actual time—serving to dealerships join advertising and marketing to outcomes, enhance agent efficiency, and in the end drive extra gross sales. 

The corporate additionally advantages from the operational simplicity that Azure SQL Managed Occasion delivers. By migrating from their on-premises SQL Server surroundings, they had been in a position to profit from automated backups, scaling, and monitoring to scale back administrative overhead, whereas built-in safety helps shield delicate buyer interactions. Knowledge is mirrored in Microsoft Cloth permitting Energy BI dashboards to generate real-time insights. With a robust and agile knowledge basis in place, CallRevu can concentrate on innovating quicker—bringing AI-powered capabilities to an business the place buyer engagement is a crucial differentiator whereas additionally:  

  • Growing buyer satisfaction by 10%.
  • Saving USD500,000 yearly in labor prices.
  • Growing lead conversion by 15%.

Take the subsequent step in your transformation journey  

Modernization shouldn’t be a one-time challenge—it’s a journey that’s completely different for each group. For some organizations, step one is solely migrating off legacy servers. For others, it’s about rethinking how operations can run extra effectively. And for a lot of, it’s about leveraging cloud and AI to create completely new alternatives.  

The experiences of Thomson Reuters, Hexure, and CallRevu spotlight how migration to a platform-as-a-service anchored on database options like Azure SQL Managed Occasion helps each stage of that journey. By offering a managed, safe, and scalable cloud platform, backed by the instruments and applications, organizations can migrate with confidence, function extra effectively, and innovate quicker.

Able to get began? Listed here are some free instruments you can begin attempting immediately: 

Be part of Microsoft at PASS Knowledge Group Summit 2025 to proceed your studying journey and the way Azure is making it simpler than ever to begin your transformation journey. Study extra on our sponsorship and presence.



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