One 12 months after saying the Cisco 360 Companion Program, it’s unbelievable to see how far we’ve come.
What started as a daring imaginative and prescient to redefine how Cisco companions interact, develop, and win collectively has turn out to be a actuality — formed by your belief, your suggestions, and your dedication to serving to clients succeed.
That collective power was on full show at Cisco Companion Summit 2025, which exceeded each expectation. The power was electrical, the conversations have been significant, and the sense of shared function was plain.
Earlier than we glance forward, I need to pause and say thanks.
Our ecosystem — resellers, distributors, service suppliers, advisors, builders, and consultants — represents the total power of Cisco partnership. Each considered one of you performs an element in delivering buyer outcomes and creating worth that lasts.
Redefining What Partnership Means
Once we got down to construct this program, we didn’t simply need to modernize incentives or rename tiers. We needed to redefine what engagement means.
It’s now not about transactions — it’s about constructing companies, evolving practices, and delivering significant outcomes.
And what makes this journey actually distinctive is that we’ve executed it collectively.
From Companion Govt Exchanges to advisory boards, surveys, and greater than 1,000 associate 1-to-1 conferences — your enter has guided each resolution. Each dialogue, each piece of suggestions helped make this program stronger, easier, and extra aligned to the way you do enterprise in a fast-moving, AI-driven market.
Our Subsequent Chapter: Profitability, Predictability, and Progress
Finally 12 months’s summit, we made three guarantees: time, safety, and partnership — and we’ve delivered on every one.
Time: 15 months. 12 months in with 3 extra to go.
Safety: We promised to guard your investments, and we did.
Partnership: The co-design has been unprecedented!
This 12 months, we’re constructing on that basis with three new commitments:
Profitability you possibly can plan for. Predictability you possibly can belief. Progress you possibly can depend on.
Profitability stays our shared precedence — and it’s stronger than ever.
With VIP 46, we’ve delivered the richest product rebate cycle in this system’s historical past throughout Campus Refresh, AI, Safety, and Collaboration. And this momentum doesn’t cease right here. The identical profitability logic continues within the Cisco Companion Incentive, launching January 2026, the place 87% of VIP 46 SKUs will earn the identical or extra below the brand new mannequin.
This subsequent chapter brings VIP, CSPP, and Lifecycle collectively into one easy, predictable framework that rewards development throughout the total buyer lifecycle — Land, Undertake, Broaden, and Renew — guaranteeing companions can plan confidently and revenue much more because the AI period accelerates. You’ll be able to discover your potential utilizing the Cisco Companion Incentive Estimator.
We’re additionally unlocking new profitability by means of Premium Companies in collaboration with Cisco CX — giving companions new methods to ship proactive, predictive, and personalised AI-driven assist that strengthens buyer relationships and expands recurring income.
If profitability is what you earn, predictability is how you intend.
Your Companion Worth Indexes are actually dwell and monitoring, and the whole lot you’ve achieved since August counts by means of July 2027 — supplying you with full visibility into how your actions right this moment form your rewards tomorrow. You’ll be able to observe progress and insights within the enhanced Companion Expertise Platform (PXP).
Predictability additionally means having an entire view throughout Cisco’s increasing portfolio. That’s why we’re integrating Splunk into the Cisco 360 Companion Program, making a unified expertise that connects observability, safety, and AI-powered infrastructure below one mannequin.
After which there’s development — the pure end result of confidence and functionality.
The Cisco 360 Companion Program rewards companions who put money into enablement and innovation. It additionally helps you differentiate out there with new designations, highlighting your experience and buyer influence.
We’re backing that differentiation with important advertising investments — new branding toolkits, marketing campaign belongings, and demand-generation applications designed that will help you stand out, attain new clients, and develop quicker.
Constructed on Belief. Prepared for the AI Period.
AI is remodeling the whole lot, and agility is what units nice ecosystems aside. That’s why I’m so happy with our new subsequent era of Specializations — Safe Networking and Safe AI Infrastructure — which acknowledge companions who’re main with innovation and delivering measurable outcomes within the AI period.
We additionally launched new bonus alternatives, coming later within the 12 months, throughout the Cisco Companion Incentive — rewarding each Subsequent Gen Specializations and Cross-Promote enlargement — as a result of your development is our development.
To discover all Companion Summit bulletins, click on right here.
What Comes Subsequent
The Cisco 360 Companion Program has all the time been about one factor — creating an entire, agile ecosystem the place all companions, from resellers to MSPs — distributors to builders, play a significant position in driving innovation and delivering outcomes that matter.
And as we depend all the way down to launch, there’s much more to sit up for.
We’re increasing this system with new Companion Worth Indexes that acknowledge each aspect of Cisco’s associate group. Quickly, we’ll introduce a Mass-Scale Infrastructure Worth Index, giving companions the dimensions and architectural alignment to steer in AI-ready outcomes.
We’re additionally including Worth Indexes for Distributors, Advisors, and Builders — highlighting the distinctive contributions of each associate kind and reinforcing that each position on this ecosystem counts.
Listed here are three easy methods to maintain your momentum going:
- Use the Cisco Companion Incentive Estimator to discover your earnings potential and join together with your Companion Account Govt to discover methods to extend your profitability.
- Log into PXP to trace your progress, enhance your Worth Index, and entry advertising and enablement instruments.
- Reap the benefits of new advertising and branding sources to showcase your experience and develop quicker.
The Cisco 360 Companion Program carries your signature. It displays your suggestions, your collaboration, and our shared perception that once we transfer collectively as one agile associate ecosystem — energy meets function.
Thanks for serving to us construct one thing extraordinary.
With simply three months to go earlier than the Cisco 360 Companion Program formally launches, the momentum is plain. Each perception, each collaboration, each shared win has introduced us to this second — and the very best remains to be forward.
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!
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