At Domino’s, we’re at all times searching for modern methods to enhance our buyer expertise and ship the proper pizza. Our newest undertaking, aptly named “Voice of the Pizza,” showcases how we’re leveraging cutting-edge expertise to take heed to our prospects and make significant enhancements to our service.
Giving Voice to Buyer Suggestions
The “Voice of the Pizza” undertaking is a groundbreaking initiative that makes use of Generative AI (GenAI) to research and achieve insights from buyer suggestions on Domino’s subreddit. This modern method streamlines the method of gathering buyer insights, enabling us to know and reply to our prospects’ wants quicker than ever earlier than.
Why Buyer Suggestions Issues
We consider that buyer suggestions is probably the most dependable supply of fact for enhancing our service. By harnessing the facility of GenAI to learn and perceive feedback, we will rapidly establish areas for enchancment and implement modifications that matter most to our prospects.
The Recipe for Success: Our Tech Stack
To carry “Voice of the Pizza” to life, we have mixed a wide range of highly effective instruments:
Databricks native merchandise:
- Vector Search: These endpoints present a high-performance, scalable infrastructure for semantic search, enabling speedy retrieval of related buyer suggestions vectors with low latency. By creating vector indexes in Databricks, we will effectively manage and question buyer suggestions knowledge, permitting for fast similarity searches and clever knowledge matching.
- Mannequin Serving Endpoints: These endpoints enable us to deploy and serve machine studying fashions, corresponding to sentiment evaluation or suggestions classification fashions, with optimized efficiency and automated scaling.
- Mannequin Playground: This device offers an interactive setting for experimenting with and fine-tuning AI fashions, serving to us repeatedly enhance our buyer suggestions evaluation method.
This mix of applied sciences permits us to ingest, course of, and analyze buyer suggestions with unprecedented pace and accuracy.
Cooking Up Productiveness Beneficial properties
Throughout the improvement course of, we relied closely on Databricks Notebooks for experimentation. The built-in AI assistant and in-line AI-Coder proved invaluable in constructing totally different sections of the answer. The AI Playground grew to become our go-to device for iteratively creating and refining LLM prompts.
Whereas it is difficult to quantify precise productiveness positive factors, our workforce felt a big enhance in improvement pace in comparison with non-AI environments. These instruments diminished guide and tedious duties, liberating up worthwhile time for artistic problem-solving and innovation.
Serving Up Insights: How GenAI Enhances Our Resolution
GenAI is the key ingredient in our “Voice of the Pizza” recipe. We use it to:
- Assess sentiment
- Establish widespread subjects
- Acknowledge themes
Make suggestions based mostly on subreddit content material
By leveraging GenAI, we will rapidly distill massive volumes of buyer suggestions into actionable insights, permitting us to make data-driven selections that enhance our services.
The Way forward for “Voice of the Pizza”
Whereas “Voice of the Pizza” is not at the moment in manufacturing, we’re enthusiastic about its potential to enhance our present buyer understanding infrastructure. By combining this modern device with our different analytics strategies, we anticipate to realize even deeper insights into buyer preferences and desires.
Trying forward, we plan to broaden the scope of our undertaking to incorporate extra social media platforms and competitor suggestions. This broader perspective will assist us keep forward of developments and proceed to ship the very best pizza expertise to our prospects.
A Slice of Innovation: Our Expertise with Databricks
The mixing of AI into the Databricks pocket book setting has been a game-changer for our improvement course of. As one workforce member put it, “The in-line code generator remodeled our workflow, shifting us from being ‘coders’ to ‘AI Administrators.'” This shift has allowed us to focus extra on strategic pondering and fewer on routine coding duties.
Moreover, the mixing of AI instruments corresponding to “AI Analyze Sentiment” and “AI Classify” instantly into SQL has streamlined our knowledge evaluation course of, making it simpler than ever to extract significant insights from our buyer suggestions.
At Domino’s, we’re dedicated to pushing the boundaries of innovation to ship the very best expertise to our prospects. With initiatives like “Voice of the Pizza,” we’re not simply serving nice pizza – we’re serving up the way forward for customer-driven enchancment within the meals business.
