As Apple reportedly nears the announcement of a $140 million yearly deal for the US rights of F1, the corporate’s senior vp of Providers has been on a little bit of a press tour to speak about Apple TV, and the state of sports activities streaming basically.
’Extra bundling’
Following his look on Matt Beloni’s Hollywood podcast The City earlier this week, Cue participated yesterday in a panel at Motorsport Community’s Autosport Enterprise Alternate NYC, the place he additionally spoke with CNBC’s Alex Sherman.
On the panel, Cue criticized the present sports activities streaming panorama, in comparison with the cable period:
“We’ve gone backwards. (…) You used to purchase one subscription, your cable subscription, and you bought just about every little thing that they had. Now, there’s so many various subscriptions, so I believe that must be mounted.”
Though Cue stopped wanting saying Apple’s answer to the issue, he did word that it includes “extra bundling.” Lower than 24 hours later, Apple would go on to announce a new Apple TV and Peacock bundle, which, regardless of not being sports-centric, does mirror what Cue had hinted at.
Cue additionally mentioned the alternatives that advances in streaming know-how may unlock, however that the business has but to benefit from:
“If I’m a league, and I’ve two companions, for instance, it ought to be very straightforward for me to go between them and do every kind of issues between them and do picture-in-picture, however I can’t. And so I believe that there are positively options to a few of these. It’s tougher, however that’s why we’re all right here”
’We do love F1’
When the subject turned to F1, Cue reportedly “advised the panel the film is the highest-grossing sports activities movie of all time on the field workplace,” and “didn’t draw back from the upcoming F1 rights deal. ‘We do love F1,’ stated Cue,” in response to CNBC.
Apple is reportedly near saying its long-rumored Components 1 streaming bundle, which Puck’s John Ourand says may very well be unveiled as quickly as this weekend on the U.S. Grand Prix in Austin.
One of many phrases of the deal would possibly contain the discontinuation of the standalone F1.TV streaming service within the U.S., which may very well be what Cue was referring to when speaking about lowering fragmentation in streaming.
Do you assume Apple will announce its F1 deal this weekend? Tell us within the feedback.
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