After teasing a return to “OG Fb” earlier this yr, the social community on Thursday introduced an replace that can give customers a easy solution to join with buddies. The corporate is introducing a brand new Fb Associates tab that can solely showcase updates from buddies, with out every other really useful content material. Meta explains in a weblog put up that the concept is to convey again options centered on Fb’s unique mission of connecting folks with buddies by way of a social networking expertise.
The tab, which is initially obtainable solely within the U.S. and Canada, will function buddies’ content material, together with their posts, Reels, tales, birthdays, and pal requests.
Beforehand, the tab had solely supplied a spot to view your pal requests and different “Folks You Might Know.”
The corporate in October launched a Gen Z-focused redesign of its flagship social community, hoping to draw a youthful crowd that has largely deserted or ignored Fb in favor of different social apps, like Meta’s Instagram or TikTok. These earlier adjustments centered on connecting customers to neighborhood info, Fb Teams, and video.
Nonetheless, in January, Meta CEO Mark Zuckerberg mentioned throughout the firm’s This autumn earnings name {that a} “return to OG Fb” was a part of his key targets for 2025.
“I feel there are quite a lot of alternatives to make [Facebook] far more culturally influential than it’s at this time,” he advised buyers, including, “I feel a few of this may form of get again to how Fb was initially used again within the day.”
The CEO didn’t say on the time what kind of adjustments can be in retailer, however the Associates tab replace is the primary of many that can roll out this yr.
In a weblog put up, the corporate admitted that the social community wanted to return to its roots.
“Over time, Fb developed to satisfy altering wants and created best-in-class experiences throughout Teams, Video, Market and extra, however the magic of buddies has fallen away,” the put up states.
The brand new Associates tab is out there by way of the navigation bar on Fb’s Residence Feed and will likely be accessible by way of the Bookmarks part of the app, the corporate says.
Customers can even choose to pin their Associates tab to their Residence Feed to make it much more handy. To take action, click on Settings & Privateness > Settings > Tab bar. You then can select to customise your tab bar and may pin the brand new tab there.
