— Lego is recruiting new members for its “mission crew,” issuing rocket builders with an unique mission patch at this yr’s San Diego Comedian-Con (SDCC).
The toy firm has launched “Area Station 8R1CK5,” a sprawling sales space that highlights a lot of its latest space-themed constructing units inside a setting that was impressed by each sci-fi and real-life orbiting outposts. Present-goers will discover photograph alternatives, panels and show-only alternatives inside Area Station 8R1CK5 (sales space 2829), which is open by the conference’s shut on Sunday (July 29).
“Area is an limitless playground for creativeness and storytelling; we hope to seize that playground spirit proper right here at Area Station 8R1CK5,” mentioned Beth McKenna, head of U.S. advertising on the Lego Group, in an announcement.
Lego followers attending SDCC are invited to design and construct their very own rocket, spacecraft or satellite tv for pc to earn their very own Mission Crew patch. Utilizing supplied Lego bricks and a bracket “to ensure your rocket is flight prepared,” the creations can then be despatched “into house” by setting it in entrance of a station view display and sharing a photograph (or video) of it utilizing the hashtag “#legosdcc.”
“After over 20 years of showcasing at San Diego Comedian-Con, we wished to wow followers but once more and labored onerous to create a brand-new expertise that gives one thing for everybody,” mentioned McKenna.
The fabric patch with sticker backing options the picture of a Basic Area Lego Spaceman minifigure and is inscribed, “Area Station 8R1CK5,” “Lego Mission Crew” and “Comedian-Coin Worldwide 2024.”
Elsewhere within the sales space, attendees can flick thru a show of greater than 50 Lego constructing units, together with an assortment of house units from Lego Metropolis, Lego Technic and Lego Icons traces. This yr is the primary time that Lego has marketed merchandise beneath a standard “Area” theme.
Attendees may view a life-size Lego-built statue of Apollo 11 astronaut Buzz Aldrin, journey to a galaxy far, far-off… on the Lego Star Wars product show and have a “shut encounter” with specimens from totally different universes with Lego IP merchandise. Or. as Lego advises, they “can watch the time float by from one of many house home windows and content material screens.”
The Lego Mission Crew patch is at the very least the third space-themed fabric badge that the corporate has given away. Earlier patches depicting the NASA Apollo 11 Lunar Lander and Worldwide Area Station have been distributed with the acquisition of their units in 2019 and 2020, respectively.
LEGO’s Area Station 8R1CK5 is in the identical galactic neighborhood as at the very least one different main space-themed sales space within the SDCC 2024 Exhibit Corridor. NASA has its personal show (sales space 3845), the place it’s selling its newly-revealed Artemis II crew poster, displaying the following 4 astronauts to fly to the moon, and the company’s beforehand revealed “First Lady” comedian e-book, which follows a younger lady as she turns into the primary feminine to succeed in the lunar floor.
