As a member of Crew Paradise, our journey via the Goal Hackathon 2023 was an exhilarating expertise that offered invaluable insights into product administration and problem-solving. Over the course of 4 days, we engaged in a rigorous means of drawback exploration, ideation, and solution-building, with a give attention to making sustainable assortment extra engaging to clients.
Our journey started with drawback exploration, the place we delved into the challenges of discovering a sustainable assortment. We recognized an absence of sustainability data hindering the inventive course of and acknowledged the necessity to have a look at the issue from completely different angles. This led us to give attention to clients and make sustainable merchandise extra interesting to them.
Throughout the ideation section, we generated quite a few concepts and narrowed all the way down to the ultimate concept, exploring two angles: rewarding sustainability and recommending comparable however sustainable merchandise. We additionally carried out a “5 Why’s” train, which led us to the issue assertion: “How would possibly we make a sustainable assortment really feel like a great deal?” This course of highlighted the significance of understanding buyer conduct and preferences, in addition to the necessity for daring and artistic approaches to deal with the challenges.
As we constructed the answer, we encountered a number of “aha” moments, akin to the belief that clients merely need to really feel that their buy was a great deal, with high quality usually being a extra important criterion than value. We additionally discovered the significance of validating assumptions with customers, as evidenced by the testing of our answer with precise bol.com customers and receiving invaluable suggestions.
Our journey culminated within the creation of a service that was showcased on the bol.com stg setting. Nonetheless, we additionally confronted challenges, akin to the necessity to make the “massive image” clear and make sure that the part showcasing sustainable merchandise was extra seen and fascinating for patrons.
All through this journey, we gained a deeper understanding of the product administration course of, from drawback exploration and ideation to solution-building and consumer validation. We realized the importance of creativity, boldness, and consumer suggestions in creating options that resonate with clients.
In conclusion, our participation within the Goal Hackathon 2023 was a transformative expertise that offered invaluable classes in product administration, innovation, and customer-centric design. We stay up for making use of these insights to future endeavors and persevering with our journey of making impactful and sustainable options for patrons.
