Turning creativeness into actuality has by no means been extra potential—or extra highly effective—than it’s in the present day. With OpenAI’s Sora 2 now in public preview in Azure AI Foundry, organizations of all sizes can harness this superior multimodal video era mannequin to speed up innovation, drive engagement, and remodel how concepts grow to be compelling visible tales.
Turning creativeness into actuality has by no means been extra instantaneous—and highly effective—as it’s in the present day, with the launch of OpenAI’s Sora 2: Now in public preview in Azure AI Foundry.
Azure AI Foundry is the developer vacation spot constructed for creators, from startups to international companies. The platform now provides a curated catalog of generative media fashions, together with OpenAI’s Sora, GPT-image-1 and GPT-image-1-mini, Black Forest Lab’s Flux 1.1 and Kontext Professional, and extra. These fashions empower software program growth firms and builders to serve creatives with new and distinctive capabilities—to speed up storyboarding, drive engagement, and remodel the artistic course of, all with out sacrificing the security, reliability, and integration companies count on.
What are you able to create with Sora 2 in Azure AI Foundry?
Sora 2 in Azure AI Foundry isn’t simply one other video era instrument; it’s a artistic powerhouse, seamlessly built-in right into a platform constructed for innovation, belief, and scale. In contrast to standalone options, Azure AI Foundry provides a unified platform the place builders can entry Sora 2 alongside different main generative fashions in a safe, scalable, and structured surroundings to attain extra:
- Entrepreneurs can quickly produce beautiful, branded marketing campaign belongings together with animated belongings for product launches and customized content material to seize consideration and drive engagement.
- Retailers can have interaction clients with interactive and localized campaigns to speed up time-to-market and remodel their clients’ on-line purchasing expertise.
- Inventive administrators can remodel imaginative concepts into dynamic film trailers and cinematic experiences to check ideas, whereas Sora 2’s sensible world simulation, synchronized audio, and artistic controls assist deliver visions to life.
- Educators can create immersive lesson plans and interactive media that spark curiosity and deepen understanding.
With Sora 2 in Azure AI Foundry, builders throughout industries can innovate boldly and confidently. Azure AI Foundry’s unified surroundings, superior capabilities, and enterprise-grade safety present the muse for creativity to flourish and concepts to grow to be actuality.
What options and controls can be found?
Sora 2 in Azure AI Foundry stands out by combining OpenAI’s most superior video era capabilities with the trusted infrastructure and safety controls of Microsoft Azure, unlocking new prospects for each developer with a set of core options:
- Life like video era powered by superior world simulation and physics.
- Technology primarily based on enter textual content, photographs, and video.
- Synchronized audio and dialogue for immersive storytelling.
- Audio out there in a number of languages.
- Enhanced artistic management, together with detailed immediate understanding for studio pictures, scene particulars, and digital camera angles.
- Seamless integration into enterprise workflows, backed by Microsoft’s enterprise-grade security and safety.
Microsoft is dedicated to delivering safe and protected AI options for organizations of all sizes. By means of Azure AI Foundry and our accountable AI ideas, we empower clients with embedded safety, security, and privateness controls.
This basis extends to Sora 2, the place our superior security techniques and sturdy controls work collectively to assist builders innovate extra confidently in Azure AI Foundry:
- Content material filters for inputs: Screens textual content, picture, and video inputs for prompts.
- Content material filters for outputs: Analyzes video frames and audio; can block content material to assist adjust to organizational insurance policies.
- Enterprise-grade safety: Azure’s compliance and governance frameworks defend buyer knowledge and artistic belongings.
Sora 2 Azure AI Foundry pricing and availability
Beginning in the present day, Sora 2 is offered by way of API by way of Normal International in Azure AI Foundry.
Mannequin |
Measurement |
Worth per second (in USD) |
Sora 2 |
Portrait: 720×1280 Panorama: 1280×720 |
$0.10 |
Please seek advice from the Azure AI Foundry Fashions web page for future updates in deployment varieties and availability.
Get began with AI as your artistic associate
Sora 2 is designed to empower and encourage builders. By accelerating early manufacturing and enabling speedy prototyping, Sora 2 frees up time for extra ideation and storytelling. The aim is to deliver human creativity to the subsequent degree, making it simpler for anybody to show concepts into compelling visible tales.