SpongeBob SquarePants and Bikini Backside have joined Fortnite through its UGC platform, Unreal Editor for Fortnite. Paramount Sport Studios and advertising and marketing company Zoned have collaborated on a collection of 4 experiences based mostly on the favored animated collection, bringing SpongeBob, Patrick and the remainder to the Fortnite viewers.
The 4 video games, which Zoned developed with Alliance Studios, span a number of acquainted, in style genres. They embrace:
- Crimson vs Blue, by which contributors assault one another with jelly blasters in a free-for-all
- Prop Hunt, the traditional hide-and-seek sport that includes Bikini Backside aesthetics
- Slap Combat, by which gamers karate chop one another off of the board whereas looking for Krabby Patties
- Solely Up, the UGC staple, outdated impediment course
Doug Rosen, Paramount’s senior VP of video games and rising media, stated of the collaboration, “We all know so many followers of SpongeBob SquarePants are players, so it was a pure subsequent step for us to deliver Bikini Backside to life on this genuine format for them. This collaboration with Zoned allowed us to create an interesting and immersive expertise that really captures the essence of SpongeBob and resonates with the Fortnite neighborhood.“
SpongeBob and firm are removed from the primary to hitch the UEFN platform, as Zoned has labored on earlier tasks resembling Topgolf’s UEFN expertise. It’s additionally not the primary time SpongeBob has appeared in a UGC launch, as he’s a staple on Roblox and was a part of GameFam’s Tremendous Bowl celebrations on the platform.
Carlos Tovar, president of Zoned, stated in an announcement, “This was a dream challenge for the group right here at Zoned as a result of we ourselves all grew up watching SpongeBob SquarePants and are enormous followers. We liked working with the unimaginable group at Paramount Sport Studios, who actually perceive the best way to authentically join the SpongeBob IP with the Fortnite ecosystem. It’s an ever-evolving platform and it’s been a privilege to deliver this iconic IP to followers and players alike!”
