Each group, irrespective of its dimension or sector, calls for digital resilience to forestall, detect, and reply to occasions that would disrupt the supply of digital experiences and materially hurt enterprise outcomes. It’s not sufficient to be digitally succesful; resilience is about being able to adapt, get better, and thrive. That is the place Cisco and Splunk coming collectively shines. Knowledge powers digital resilience, and with Splunk’s information platform integrating into Cisco’s portfolio, this alliance will drive highly effective options for organizations worldwide.
The numbers inform the story: the chance is valued at almost $100 billion, with a projected compound annual progress fee (CAGR) of 8-9%. Cisco, Splunk and our companion ecosystem will lead the digital resilience revolution.
On the coronary heart of digital resilience lie three core capabilities:
- Safety: Trendy Safety Operations Facilities (SOCs) must evolve. With the mixed capabilities of Cisco and Splunk, SOCs can entry huge quantities of information to proactively detect threats, examine points and reply shortly. This data-centric strategy empowers the SOC of the longer term.
- Assurance: Guaranteeing that digital operations carry out optimally and as anticipated is important. By leveraging ThousandEyes know-how, Cisco allows seamless end-to-end connectivity throughout cloud, web and enterprise networks to guarantee the supply of purposes and providers.
- Observability: Observability is extra than simply monitoring; it’s about understanding the entire state of a system. By harnessing Splunk’s superior information analytics, Cisco and Splunk will allow groups to diagnose points shortly, detect patterns and reply in real-time.
Companion Summit 2024 Bulletins
Final week, at Companion Summit 2024, we unveiled the brand new Cisco 360 Companion Program—one ecosystem, shared success. The brand new program, launching February 1, 2026, was constructed with enter from companions, clients and trade analysts. The Cisco 360 Companion Program displays international impression, agility, and ease—and it represents our dedication to delivering worth throughout the shopper lifecycle and successful as one ecosystem. As we work towards the launch, we plan to combine Splunk Partnerverse, supplying you with loads of time to organize for the transition. We’re not going to hurry this journey, however we’re on no account standing nonetheless.
You have got a novel likelihood to capitalize on the Cisco and Splunk portfolios to create differentiated options and develop your apply. With the brand new cross-program specializations, additionally introduced at Companion Summit, choose badges earned via the Splunk Partnerverse Program will likely be acknowledged throughout the Cisco Companion Program as answer specializations. This protects your investments, strengthens your differentiation, and showcases the worth of Cisco and Splunk’s mixed options. These will likely be out there beginning November 20, 2024.
Enablement and acceleration
To assist companion success, Cisco is increasing enablement initiatives throughout its options and Splunk’s. These efforts embrace:
- Coaching and certifications: Cisco and Splunk have developed bootcamps, trainings, certifications and enablement content material to equip companions with the information and expertise they want throughout the portfolio. By enhancing these pathways, companions acquire a aggressive edge in safety and observability.
- Gross sales Acceleration Workplace: The Gross sales Acceleration Workplace presents companions assist for joint buyer engagements, fostering collaboration between Cisco, Splunk and companion gross sales groups. This alignment ensures companions are well-positioned to showcase their worth and ship seamless experiences to their clients.
Increasing market attain with the cross-sell marketing campaign
Cisco and Splunk’s cross-sell marketing campaign is one other key facet of our partnership technique. This marketing campaign entails an inventory of permitted accounts eligible for transactions via Cisco’s International Value Record (GPL) within the first half of Cisco’s FY25. Companions who meet particular joint necessities can take part on this initiative, accessing a brand new rebate on cross-sell alternatives.
Companions within the cross-sell marketing campaign are inspired to attach with their Cisco or Splunk account managers for assist. By collaborating intently with these groups, companions can construct a tailor-made strategy to buyer engagement, optimizing their methods to align with cross-sell objectives.
Moreover, Cisco’s GPL transactions with channel companions will quickly be accessible via the AWS Market. This inclusion presents companions one other avenue to drive cross-sell alternatives, increasing attain and tapping into Cisco’s established buyer base.
Steps to success for companions
Companions can begin delivering holistic digital resilience outcomes to clients in the present day.
- Construct a apply technique: Companions ought to establish goal clients and segments for observability and safety use circumstances. By homing in on particular consumer wants, companions can develop options that leverage Cisco and Splunk’s joint capabilities.
- Get specialised: Incomes Splunk badges to realize cross-program specialization and attending the Cisco 101 and can guarantee companions are ready for the Cisco 360 Companion Program launch.
- Be part of each packages: Companions ought to signal as much as each the Cisco 360 Companion Program and the Splunk Partnerverse Program, the place loads of assets can be found to begin increasing their capabilities.
A resilient future with Cisco and Splunk
Cisco and Splunk coming collectively isn’t nearly know-how; it’s about empowering organizations to be resilient, adaptable and prepared for regardless of the future holds. For companions, it is a defining second to redefine choices and differentiate themselves within the market. The potential for progress, innovation and resilience is boundless.
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