Apple is reportedly weighing up a probably main change to its digital assistant: powering a revamped Siri with Google’s Gemini synthetic intelligence software.
In line with Bloomberg, the businesses are in early discussions a couple of partnership that might reshape Apple’s AI technique for the iPhone, iPad and Apple’s different merchandise. Whereas no settlement is in place, the talks sign Apple’s rising urgency to maintain up within the generative AI race.
Siri, as soon as a pioneer, has lagged behind its voice assistant rivals. Apple had deliberate to roll out a better, AI-driven Siri in 2025 as a part of its Apple Intelligence initiative, however executives delayed the launch till spring 2026, admitting the early model wasn’t dependable sufficient to ship. That setback has left Apple at a drawback whereas Samsung, Microsoft and Amazon push forward with AI assistants which can be extra conversational and succesful.
Apple has lengthy prided itself on controlling the applied sciences that make its merchandise distinct, however generative AI has confirmed tougher to grasp internally. To bridge the hole, Apple has leaned on companions: at the moment’s Siri can already route sure requests to OpenAI’s ChatGPT when its personal fashions fall brief, and later this 12 months, Apple Intelligence is ready to improve that integration with GPT-5. You’ll name on ChatGPT for writing assist, picture understanding and complicated questions immediately via Siri, Writing Instruments and Visible Intelligence.
That reliance underscores the truth that Apple’s personal fashions aren’t but aggressive on the identical scale as its rivals.
Apple is reportedly exploring extra choices, together with Anthropic’s Claude and, most prominently, Google’s Gemini. A cope with Google would not simply inject superior capabilities into Siri, it might echo a long-running partnership between the 2 firms. Google already pays billions yearly to stay the default search engine on Safari, and a Gemini deal might prolong that relationship into Apple’s core AI expertise.
If the talks advance, we might even see a really totally different Siri emerge within the coming years: one much less constrained, extra conversational and powered by the identical AI that underpins Google’s personal merchandise.
Apple and Google did not instantly reply to requests for remark.
(Disclosure: Ziff Davis, CNET’s mum or dad firm, in April filed a lawsuit towards ChatGPT maker OpenAI, alleging it infringed Ziff Davis copyrights in coaching and working its AI programs.)
